Gordon Ramsay is a star TV celebrity chef who is famous for his Hell’s Kitchen series. He plays a tough, strong, pushy chef who take a no nonsense approach with his staff and trainees. He is also famous for his choice of words in reprimand. Swearing in profanity is common daily diction. His staff are afraid of this abrasive style and yet they respect him for his knowledge. Gordon Ramsay has a restaurant in London called ‘The Maze’.